Thursday, 24 January 2013

Effective Communication




Communication is something that is second in nature to all of us. Sending countless text messages and electronic mails while waiting for the bus or train to arrive is not something new to many of us. While communication is easily what we do everyday, I believe that the word "effective" in "effective communication" changes the crux of the matter and takes communication to a whole new level. 

Effective communication, in my opinion, is the ability to depict one's ideas in a coherent manner that would elicit the appropriate response from the listener.  It is a pertinent tool to convey messages in professional and non-professional settings. While many of us can convey messages easily and effectively in the virtual world, we get stumped when communicating with someone face to face. Poor verbal cues and nonverbal cues take the better hold of us, pushing us into awkward scenarios during face to face communication, therefore highlighting the importance of effective communication in today’s world. Furthermore, the daily use of shorthands and Singlish in text messages makes us victims of ineffective communication in professional settings. While the correct usage of English is a platform for effective communication, I believe that effective communication can take place even with Singlish. 

A recent incident I witnessed at the wet market with a foodware vendor can help substantiate this. The foodware vendor’s choice of words when answering his customer took me by surprise. When one of his customers questioned him on the instructions on how to use the pan, he said,” Turn to your backside and look at the wording ah...” While his answer left me in a fit of laughter, his customers looked happy with the answer and left with a look of satisfaction. This is a clear example of how effective communication can be achieved even with Singlish. This example also depicts how the idea of effective communication varies from one to the other. A Caucasian with no prior experience with Singlish might have been totally flabbergasted with the vendor’s instruction but the aunties did not have a problem understanding the vendor. The vendor, in this scenario, effectively communicated his idea. Effective communication therefore cannot be limited to the use of proper English. Maybe, the aunties might not have understood the vendor if he used proper english. Maybe.